Safaricom and Jumia have partnered to reward customers shopping on the latter’s e-commerce platform with a five per cent discount through the month of November. The discount will be available to all Jumia shoppers for transactions of Kshs. 1,000 and above on M-Pesa.
“Jumia’s Black Friday is one of the biggest sales of the year – and it is all about saving customers’ money. As customers continue to feel the economic pressure of Covid-19, we expect the event to be very relevant. Throughout November, you can save by shopping on Jumia. We are happy to partner with Safaricom to offer consumers using M-Pesa at checkout an extra five per discount,” said Sam Chappatte, Jumia Kenya’s chief executive officer.
Customers will automatically have the five per cent discount applied to their total shopping value once they choose M-Pesa as a payment option on both Jumia and Jumia Food. The offer will run for a six week period beginning in November with shoppers eligible for discounts for the first three transactions within the period.
“The ability to sell and buy remotely coupled with M-Pesa’s safety and convenience has seen more customers and businesses continue to embrace the service. We are excited to partner with Jumia to reward online shoppers across the country for paying with M-Pesa, even as we continue to celebrate our twentieth anniversary,” said Peter Ndegwa, chief executive officer, Safaricom.
The move comes as more customers and businesses have rushed to embrace online shopping on the back of the Covid-19 pandemic. The two firms are looking to cash in on the Black Friday rush that marks the start of the holiday shopping season with many businesses extending discounts to buyers.
Jumia has emerged as the leading online shopping destination in the country hosting more than ten thousand businesses and attracting millions of shoppers every month.