Safaricom, through M-Pesa has partnered with the National Olympic Committee of Kenya (NOC-K) to support Team Kenya in the upcoming Paris 2024 Olympic Games. The telco will be the official technology and payments partner for the Kenyan Olympic team. To that end, it will commit Kshs. 30 million in cash and kind, including, travel insurance for athletes , airtime and data bundles to support Team Kenya. Safaricom will also offer financial literacy workshops and provide casual wear for athletes during their camps and workshop sessions.
The deal will grant Safaricom various rights, including the right to name the residential camps and training centres, the right to run a competition to design a new mascot and the right to provide financial literacy workshops during residential training camps. “This sponsorship reflects our commitment to supporting our athletes by empowering them with technological and financial tools,” said Peter Ndegwa, chief executive officer, Safaricom. “ Our athletes have worked hard to prepare for the Olympics, our support to them is to ensure that they are also well prepared beyond the stadium thanks to the financial literacy workshops,” he added.
Package
Courtesy of Visa, the worldwide payment technology partner of the 2024 Paris Olympic and Paralympic games, four Kenyans, each with a companion, will also win a trip to Paris to support Team Kenya. The trip package for the winners and their companions includes : flights, accommodation, food, drinks and stadium tickets for various events.
Any transaction worth Kshs. 1,500 and above made via the M-Pesa GlobalPay virtual Visa card automatically enters the draw for a chance to win a trip to the games. “We are also excited to offer four Kenyans the chance to experience the Olympics in Paris with a companion, fostering national pride and unity. We believe in the power of sports to inspire and unite people, and we are honoured to support Team Kenya’s journey to success,” said Mr. Ndegwa.
“As the worldwide payment technology partner for the Olympic and Paralympic games, we are thrilled about our partnership with Safaricom, a collaboration that brings together two innovative and customer-centric organizations,” said Chad Pollock, Visa East Africa vice president and general manager. “ This is an exciting opportunity for M-Pesa GlobalPay Virtual Visa Card customers and a testament to our commitment to making everyday transactions rewarding,” he added.
