SAFARICOM LAUNCHES ‘BROWSE BILA WAAS’ CAMPAIGN

Safaricom PLC CEO Peter Ndegwa (r) and Safaricom PLC Consumer Business Unit Director Charles Kare gets feedback on Safaricom business paybill till from Josphat Kamau of Beehive Butchery in Kasarani during the Safaricom CEO market visit . [PHOTO – COURTESY]
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Safaricom has unveiled a new campaign that will see customers enjoy free five hundred megabytes daily bonus data, with every purchase of a personalized no-expiry data bundle. Dubbed ‘Browse Bila Waas,’ the campaign seeks to enable Safaricom customers to enjoy more internet for less on Kenya’s best network.  Upon purchase of the bundle, which is available every day until 19th November 2020, customers will instantly receive a bonus of five hundred megabytes data, valid until midnight of the same day.

“Our ambition is to connect our customers to the opportunities presented by the internet by availing affordable data, expanding our 4G network and facilitating access to quality smart phones. The new data offer goes back to our promise to always provide our customers with more for less on Kenya’s best 4G network,” said Peter Ndegwa, Safaricom’s chief executive officer.

The new data offer comes a month after Safaricom partnered with Google to unveil Lipa Mdogo Mdogo, an initiative that will enable more than one million customers to upgrade from 2G to 4G smart phones through a flexible payment plan.

During the last financial year, Safaricom invested over Kshs.  36 billion in its network while drastically cutting its data rates through the introduction of ‘no-expiry data bundles.’ The service provider has also committed to expand its 4G coverage across its entire network as digital services become part and parcel of everyday life.

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