Safaricom PLC has reported over KES 388.7 billion ($3 billion) in revenue for the financial year ending March 31, 2025, marking the end of it’s five year strategy to transition from a traditional telco to a purpose-led technology company.
The record-breaking results, announced toay, reflect 11.2% revenue growth and a 10.8% jump in net income to KES 69.8 billion. It’s a clear sign that Safaricom’s tech-focused strategy, built on innovation, regional expansion and community investment, is delivering.
“We have delivered excellent group performance with double digit growth on both the top and bottomline,” said Dr. Peter Ndegwa, Safaricom CEO. “This strong set results reflects the dedication of our teams, the loyalty of our customers, and the strength of our strategy.”
A Tech Company with A Purpose
The reporting period marks the conclusion of a five year transformation strategy, during which Safaricom repositioned itself as a digital-first company. As part of this shift, the company has invented over KES 18 billion in community initiatives, impacting more than 13 million lives in education, health, economic empowerment, and environmental projects.
Kenya Operations: M-PESA Powers Growth
In Kenya, Safaricom recorded a 10.5% rise in service revenue to KES 364.3 billion. M-PESA remained the star performer, growing 15.2% to KES 161.1 billion, and now accounts for 44.2% of service revenue in the Kenyan market.
M-PESA continues to evolve from a peer-to-peer platform into a full digital finance ecosystem, powering payments, wealth management, credit, and even enterprise solutions.
Mobile data revenue surged by 15.2% to KES 72.9 billion, as 4G adoption deepened, while voice revenue also grew modestly by 1.6% to KES 80.8 billion; a rare feat in today’s global telecom market.
Ethiopia: The Sleeping Giant Awakens
Safaricom’s bet on Ethiopia is also beginning to pay off. With over 8.8 million subscribers and 2.4 million active M-PESA users, the business now contributes nearly 10% of the Group’s revenue.
“Ethiopia has passed the peak investment phase and is well on track to profitability by FY2027,” Dr. Ndegwa confirmed.
Key Numbers at a Glance (FY2025)
In its FY2025 performance, Safaricom reported group revenue of KES 388.7 billion, reflecting an11.2% increase, whileservice revenue rose by 10.8% to KES 371.4 billion. The company’s flagship product, M-PESA, grew 15.1% to KES 161.1 billion, reinforcing its role as a dominant revenue driver. Mobile data revenue increased by16.5% to KES 78.5 billion, supported by deeper 4G adoption, while voice revenuerose 1.8% to KES 81.9 billion, defying global downward trends. Net income for the group climbed to KES 69.8 billion, up 10.8%, with operating free cash flow growing by 15.8% to KES 148.9 billion. To crown it all, shareholders will receive a dividend payout of KES 48.08 billion for the year.
Africa’s Purpose-led Tech Leader by 2030
With this financial year complete, Safaricom enters a new strategic phase. Its vision? To become Africa’s leading purpose-led technology company by 2030.
“This year’s results are more than a reflection of past performance; they are a foundation for our vision,” Dr. Ndegwa added. “We will continue harnessing innovation for social good and shaping the future of Kenya, Ethiopia and beyond.”
As Safaricom closes a record-breaking year, the company isn’t just celebrating financial success—it’s laying the groundwork for a future defined by technology, inclusion, and impact. With eyes set firmly on 2030, Safaricom is positioning itself not just as a regional leader, but as a pan-African tech powerhouse, committed to solving real-world problems through innovation. As it enters this next chapter, one thing is clear: Safaricom’s transformation journey is just getting started.
