Ogilvy Africa has emerged the winner at the annual Public Relations Society of Kenya (PRSK) awards, after its ‘Most Eligible Bachelor’ campaign was named best “New Media PR Campaign of the Year and “Not for Profit campaign of the year.’ This brings to 49, the total awards the campaign has received this year both locally and internationally.
The agency at the same time emerged victorious at the Marketing Society of Kenya (MSK) awards where “Why the Future is Kenya” a campaign for Coca Cola won Best Brand PR campaign while Safaricom’s Athletics Series emerged first runners up in the Best Sports Marketing Campaign and Best Brand PR campaign.
The “Most Eligible Bachelor” Campaign aimed to raise awareness and funds to protect the only remaining male northern white rhino in the world from extinction. “Team work has led us to where we are, and we seek to continually make great strides towards the work we do. We look forward to even doing greater things as we strategise for the coming year,” said Catherine Karanja, managing partner-Ogilvy Public Relations
In August this year, the campaign won five awards at the Loeries; a gold for media innovation, silver for public relations, silver for craft, bronze for digital and a final bronze for integrated campaign. The five medals made Ogilvy Africa the number one agency in Kenya and Ol Pejeta, number five most awarded client at the Loeries 2017.
In June, the campaign was the winner in three categories at the Cannes Lions, a first for an agency in Sub- Saharan Africa. Earlier in May, Ogilvy Africa was named agency network of the year at the African Cristal Festival after winning 39 awards. The African Cristal Festival rewards the best campaigns created and broadcast in the African continent.
“It’s very thrilling to see the rewards of hard work manifest themselves. Winning up to 10 awards proves that we are a team of great minds. Ogilvy remains a world-class agency engaging in creative and innovative campaigns that create a positive impact,” said Mathieu Plassard, CEO, Ogilvy Africa. The Most Eligible Bachelor campaign that run in April was in partnership with Ol Pejeta Conservancy and Tinder, the world’s leading social app for meeting new people.