Safaricom has won a global mobile award for the M-Pesa Super App at the ongoing Mobile World Congress in Barcelona. The Super App won under the “Best Mobile Innovation for Connected Living” category edging out other nominations from across the globe. The M-Pesa Super App was recognised for its innovative transformation of customers’ experience and the feature which empowers businesses to provide services through a digital shop on the app.
Safaricom also won a second award alongside Huawei and Close the Gap for the DigiTruck project under the “Outstanding Mobile Contribution to the United Nations Sustainable Development Goals” category. DigiTruck is powered by Safaricom’s 4G network and it delivers IT skills training to communities across the country, especially in remote areas.
“We have made the commitment to be a digital-first company by providing our customers with innovative solutions that empower them in a digital world. We are thrilled to have won two awards at the prestigious Global Mobile Awards for the M-Pesa Super App and the BLAZE DigiTruck,” said Peter Ndegwa, Chief Executive Officer, Safaricom.
The Global Mobile Awards celebrate the most innovative and brilliant solutions in the mobile and digital industry. They are organised by GSMA, which represents the interests of mobile operators across the world, bringing together more than 750 mobile operators and 400 other technology and digital firms that work with mobile operators.