Kenya Breweries Limited (KBL) has officially revealed its next-generation logo, as a part of the company’s centenary celebrations. The new logo symbolizes one hundred years of building East Africa’s largest manufacturer, founded as a humble riverside operation in Ruaraka. The launch ushers in the next one hundred years where KBL will spearhead innovation and talent development as part of its sustainability agenda to create shared value and drive growth.
The logo was designed by Anncatherine Njuhi, a 23-year-old former student at the Buruburu Institute of Fine Arts. It encompasses the initials of the business name creatively merged with ten barley leaves symbolizing the ten decades since KBL was founded. Speaking during the launch, KBL Managing Director John Musunga, said: “One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another one hundred years. We are excited to see what the next one hundred years will bring. We remain committed to continuing contributing to the growth of the country’s economy as we continue to create the best performing, most trusted and respected consumer products company in Africa.”
Ms. Njuhi was part of the KBL Still Got Skillz? logo contest where more than six hundred youth aged between twenty one and twenty five years submitted designs. She has won Kshs 1 million and an internship at JWT/Scanad, a part of WPP-Scangroup. The second-placed logo was submitted by Bragin Maina and the third-placed by Austin Kamande and they took home Kshs. 500,000 and Kshs. 250,000 respectively.The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, which are intended to involve all residents of the East African region.
The logo competition was modelled along the same lines as Got Skillz? the competition in 2019 through which East African Breweries adopted a new logo. “Today, we are happy that we have what we aimed to achieve at the end of the process, which is to have a new logo that is a fitting refreshment as we mark our centenary year as EABL along with our flagship beer, Tusker,” said Mr Kiniti.