KALASHA AWARDS KICK OFF TODAY

Kalasha International TV and Film awards will celebrate ten year of awarding excellence this year. The event will entail a set of competitors from different categories who will be awarded based on their skills. It shall also set new benchmarks for future film makers and encourage the expansion of the industry. The purpose of this event is to fete Kenyan stars and promote Kenyan talent.  It will take place at the Kenya International Conference Centre from  27^th ( today)  to 30^th ( Saturday)  March.

Entries into the award ceremonies are Films and TV series that have been aired on Kenyan television stations. The Kenya Film  Commission is mandated to promote and market the film industry locally and  internationally  in order  to identify and facilitate the promotion of film activities.

The awards represent the five original branches of film making :  directors, actors, writers, producers and technicians. This year’s theme is : “ Reel Money , The Business of  Film.”  It is being  promoted  under  the tagline :  “Where Arts meet Commerce”.  Topics on insurance and film financing in the film economy will also be deliberated on.