CATHY GATHU APPOINTED  THE  MANAGING PARTNER  OF OGILVY  AFRICA IN KENYA

Cathy Gathu
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Ogilvy Africa has appointed  Cathy Gathu as managing partner for its  offering in advertising, brand and content. Cathy is a highly accomplished professional with more than twenty  years experience in brand strategy and integrated marketing communication. Throughout her career, she has held senior positions in the marketing and communications industry, from healthcare and financial sectors to successfully leading and growing a creative agency.

This diverse experience has honed Cathy’s expertise in brand strategy, research, campaign planning and execution, customer experience, digital marketing and creative development. This has  helped  her to innovate and lead industry partnerships that deliver new products and better customer outcomes.

Her strategic vision and industry knowledge continue to be instrumental in identifying emerging trends and opportunities in the ever-evolving marketing landscape.  As managing partner, Cathy will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and public relations. She will work closely with clients and colleagues  to understand their business objectives and create united marketing solutions that achieve their goals.

“At Ogilvy we talk about borderless creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning.  I am delighted to welcome to the team a proven, home-grown expert at doing just that.  Her wealth of experiece will ensure our clients in Kenya  and the region benefit from a thoroughbread offering from Ogilvy Africa,”  says Vikas Mehta, CEO – Sub-Saharan Africa,  Ogilvy.

This appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent,  whichh  has seen the agency awarded both most creative and most effective in Africa this year.  “It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning ,” says Cathy. “A moment when together we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.”

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