THE COMPANY LAUNCHES NEW LAPTOP MODELS, WHICH IT HOPES WILL HELP GROW ITS MARKET SHARE
Taiwan-based multinational computer and phone hardware and electronics company AsusTek Computer Inc. (ASUS) which is known for laptops specifically made for video gamers on Friday launched the ZenBook, VivoBook and TUF Gaming into the Kenyan market as it seeks to boost its market share and expand into the wider east African markets.
Speaking in Nairobi, The Regional Manager for Africa, Israel and Turkey
Bora Aras said boosting the company’s operations in Kenya was an
essential part of expanding its footprint in the East Africa region.
“The company is making a concerted effort to tap into the growing
opportunities in Africa and bolster its operations in the region with
strategic investments,” Mr. Aras explained.
“This is an important first step towards unlocking the east Africa region and eventually expanding our presence in the African continent.”
Benjamin Yeh, ASUS E.EMEA General Manager PC & Gaming, said the company was banking on its innovation prowess to capture and grow the Kenyan market.
“Kenya is one of the promising and key markets for ASUS in Africa and
we are happy to launch our latest products in Nairobi today. We
strongly believe that our passion for new technologies fits perfectly
with Africa’s young and ambitious population’s expectations.”
“We also seek to serve and eventually develop other regional markets
like Uganda, Tanzania and Rwanda out of Kenya,” said Simplice Zaongo,
the Business Development Manager for Eastern and Southern Africa,
adding, “The Kenyan market has been receptive to our products.”
The technology company established a legal entity in Kenya in three years ago with the express aim of growing its mobile PC business in the African market.
The company also runs operations Nigeria and South Africa.