Nairobi’s oldest textile open-air market Uhuru Market will leverage its revolutionary online platform as a strategy to reach a wider customer base across Kenya during the back-to-school season. The traders have stocked affordable and quality wide-ranging uniforms for students, school workers as well as other accessories such as masks and bags.
Over the past years, back to school is mainly characterised by long queues and heavy traffic as parents rush to buy new uniforms for their children. However, Uhuru Market uniform traders are changing that narrative with their e-commerce platform which is not only money-saving but also convenient as Covid-19 has pushed more consumers in emerging markets to buy online.
“We are committed to delivering the best digital experience to our customers while guaranteeing the high quality, diversity and speedy delivery of our back-to-school products across the country. Improving our customer service through the e-commerce site is part of our plan to increase convenience and reach a broader audience,” said Leonard Kamau, a stall owner at Uhuru Market.
Delivery-wise, the traders have a network of riders and other delivery partners to meet customers’ orders within 24 – 48 hours after their placement. There is a fee for deliveries within Nairobi and across the country.
With the festive season underway, both consumers and vendors will be able to leverage online shopping with minimal movements and in full compliance with the Ministry of Health’s guidelines and protocols. The site which is backed by Heva Fund aims to strengthen the local economy by addressing the constraints of the garment and textile value chains within the market ecosystem and help the vendors formalize their trade to promote the ideals of “Buy Kenya, Build Kenya”. Shoppers across the country can conveniently search and shop for a wide range of products from select stores in the open-air market.