Kenya Breweries Limited (KBL) has unveiled the second phase of the “Dandia Bonus Na KaQuarter” national consumer promotion, aimed at rewarding consumers of the mainstream spirits category.
The twelve-week promotion will have a range of participating brands including: Kenya Cane, Captain Morgan Gold, Chrome Vodka, Orijin, Kane Extra, V&A and Triple Ace. In addition, KBL has incorporated recently launched innovations Chrome Gin, Mr. Dowells Whiskey and Red Star Vodka to the campaign.
“The promotion seeks to reward consumers across the country with daily, weekly and monthly cash prizes which we hope will have significant impact to their livelihoods and revive their businesses especially during these tough economic times. We are committed to continue offering brands with a strong value proposition as part of our efforts to expand our business in the Kenyan market and give value to our consumers,” said Flavia Othim, head of spirits, KBL.
The ‘Dandia Bonus Na KaQuarter’ consumer promotion will target consumers who purchase KBL’s mainstream spirits brands from off-trade outlets which include supermarkets, select convenience stores at petrol stations, wines and spirits and select online shops, as well as bars. The promotion will reward consumers with an array of prizes including daily cash and airtime, weekly cash prizes of Kshs. 20,000 and Kshs. 50,000 and monthly cash prizes of Kshs. 200,000 and Kshs. 500,000. The promotion will also see one lucky winner walk away with the grand prize of Kshs. 1 million.
To participate, consumers will be required to purchase a 250ml pack of any one of the participating brands, scratch the panel on the front of the pack to reveal a seven-digit alphanumeric code, then text the code. The ‘Dandia Na KaQuarter’ consumer promotion follows another successful KBL ‘Shangilia Hustle ya Kenya’ promotion by Kenya Cane where twenty lucky consumers won Kshs. 100,000 worth of merchandise to support their hustle over a twelve week period.
