The developers of the Truecaller app plan to set up their Sub-Sahara headquarters in Nairobi.
The app was founded in 2009 to provide mobile subscribers with a safe phone experience.
“We have earmarked Kenya as our country of choice to put up Truecaller’s headquarters because it is the biggest market in Africa and compared to many countries in Africa, it has the highest number of app downloaders,” director of business development and partnerships in Africa Zachariah Hersi said.
Truecaller has over 6 million users in Kenya, and blocks 4.4 million calls and 14 million spam SMS per month in the country.
“Over the years, Kenya has consistently been a top market for us, with some of our highest usage globally, which is why it made sense for us to set up a strategic headquarters in Nairobi. With this positive momentum of growth, we look forward to bringing new, innovative and localized services and offerings, and expand our presence and start engaging more deeply with the tech eco-system.” said Zakaria Hersi,
Zakaria has a background of launching marketplaces around the world, and has helped the Swedish Investment firm Kinnevik launch Saltside in Nigeria where he was the Managing Director.
Since its inception, 300,000 people worldwide download the app daily. In Kenya, between 5,000 and 6,000 people download it daily. The downloads have been increasing at about 35 per cent annually.
In Africa, Truecaller has an estimated 50 million users with Kenya, Nigeria and South Africa being named as key markets.