Safaricom and Google have announced plans to leverage their digital and data capability to enable Kenyans access the wide collection of entertainment, education, sports and news content available on YouTube.
The initiative will see Safaricom avail an affordable data bundle to ensure that no one is left behind by the accelerated digital transformation brought about by social distancing – a new normal due to the Covid-19 pandemic.
The new daily bundle, which will be free on the first day for first-time subscribers, will offer eighty megabytes for use on YouTube, which is equivalent to up to thirty minutes of standard definition streaming and an hour of low definition streaming. The bundle will be available for ninety days from 15th May 2020 to 13th August 2020.
“Through this proposition, we want to leverage our extensive 4G coverage to ensure that customers who could not previously enjoy the power of the internet can access a new world of content in an affordable manner from the comfort of their phones. With as little as ten shillings, customers can now learn a new skill, attend virtual concerts or keep up with their favourite local content,” said Safaricom’s chief executive officer, Peter Ndegwa.
This announcement follows the service provider’s partnership with Google to provide twenty shillings a day 4G smart phone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high speed internet connectivity.
“We are excited about this partnership with Safaricom that will make data more affordable to users in Kenya who are currently looking for affordable ways to stay connected, informed and entertained. This partnership will provide Kenyans the opportunity to go to YouTube daily to watch their favourite shows, listen to music, learn a skill or develop their passion with the millions of content available without the hassle of thinking of their data,” affirmed Mariam Abdullahi, director, Android and Platforms Partnerships for Africa.