Safaricom Celebrates twenty Years of Transforming Lives

Safaricom CEO, Peter Ndegwa engaging Safaricom Chairman, Michael Joseph during the Safaricom @20 launch at Serena hotel. [PHOTO - COURTESY]

Safaricom is this week marking twenty years since it was officially launched on 23rd October 2000. The celebrations will see Safaricom renew its commitment to its customers as it ushers in its third decade of growth. Through a brand campaign dubbed Twende Tukiuke’, a call to go beyond what is thought possible, the service provider will also showcase the power of mobile technology in transforming lives.

“In the past two decades, Safaricom has grown from a telecommunication service provider to a technology company and our customers have been a key part of this journey. We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth and this will be our launch pad for the next twenty years,” said Peter Ndegwa, chief executive officer, Safaricom.

The next phase of Safaricom’s growth will be driven by a vision to become a purpose-led technology company by 2025. This will see the service provider continue its innovation tradition and simplify its products and services in line with its ‘for you’ brand promise. Safaricom will also continue to support the growth of micro, small and medium enterprises which are the engines of economic growth in our country, by offering enhanced financial services and connectivity solutions.

“We plan to go beyond to new frontiers, be more present, more world-class, and enable new platforms to launch our SMEs into greater possibilities,” added Ndegwa. As part of the celebrations, all Safaricom customers will enjoy one free call of up to twenty minutes within the next thirty days. To ensure all customers benefit, each customer will receive a notification a day before to alert them of their free call. Customers who have been on the Safaricom network for twenty years as well as the ones  turning twenty this year will also receive a free twenty gigabytes data bundle valid for seven days.

For the next thirty days, a promotion dubbed 20@20 will enable customers to purchase twenty minutes of call time and twenty megabytes at Kshs.20. Additionally, customers purchasing personalized Tunukiwa voice offers will receive free twenty minutes to call across all networks for the next ninety days.  



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