OPPO’s flagship camera smartphone that will be released in Kenya in the course of the year will have a new 10x lossless zoom. The Chinese firm will also release its first 5G camera-centric smartphone brand for enhanced photography.The revelations were made as OPPO hosted its first global innovation event in Barcelona, Spain.
Within the top 5 smartphone brands in the world, OPPO shared some exciting announcements on the innovation behind its advancements in mobile technologies in 2019. Debuting a world-first 10x lossless zoom technology and industry leading developments in 5G technology, OPPO is cementing its reputation as an innovator in the mobile communications space.
In the Middle East and Africa (MEA) region, OPPO has a presence in Kenya, United Arab Emirates, Qatar, Kingdom of Saudi Arabia, Oman, Morocco, Tunisia, Egypt, Algeria and Nigeria.
The OPPO brand takes inspiration from the amazing possibilities every day, and in helping people to realize the beauty that is around them. Driven by consumer insights, OPPO has been investing heavily in innovation with a huge commitment to research and development. It is this commitment that helps the firm to develop industry-first innovations regularly, be it through image beautification technology, 5G, AI, AR/VR or other emerging mobile technologies. “We’re proud to deliver our first innovation event for media and partners,” OPPO Vice President, Anyi Jiang said adding that innovation is the firm’s top priority.
5G is the future of the smartphone industry, bringing with it endless possibilities for creativity, imagination and closer connectivity. OPPO has brought the 5G era closer with the announcement of its first 5G smartphone and the OPPO 5G landing project.
Cristiano Amon, President of Qualcomm Incorporated has endorsed OPPO’s commitment to 5G innovation : “Given their leadership in the 4G era, OPPO is well positioned to be a leader in the transition to 5G. We see tremendous opportunities to drive further innovation in the 5G era, and Qualcomm Technologies looks forward to working closely with OPPO to realize the true potential of 5G and support the launch of their first 5G smartphone powered by our flagship Qualcomm® Snapdragon™ 855 Mobile Platform with the X50 5G modem, integrated RF transceiver and RF front-end solutions.”
“ OPPO has been anticipating and preparing for the arrival of 5G since 2015 and has invested in design and technology to ensure the production of a desirable phone, that doesn’t compromise on functionality to accommodate 5G features and benefits. The hotly anticipated arrival of its first 5G smartphone looks set to revolutionize consumers’ lives through 4K, 8K video download/upload/cloud-play, 3D video calling, 5G cloud gaming and multi-player AR/VR game, in-store navigation, AR shopping integrated, immersive, entertainment everywhere and more.
At the Innovation Event, OPPO also presented the world’s first 10x lossless zoom technology. Another industry first, OPPO further empowers users and provides everyone the opportunity to take professional style photographs, without fearing any loss of quality.
10x lossless zoom is a new technology created with industry-leading camera specifications including a triple-lens camera structure consisting of a telephoto lens, ultra-wide-angle lens, and main camera. To provide further value to users, OPPO also introduced Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy that brings people closer to the world around them.
For a live stream of the colourful event, kindly click the link below:
It’s time to get closer to our 10x Lossless Zoom technology and how our 5G connected smartphones will enhance every aspect of your life. Tune in today at 4:00 P.M Kenyan time as we stream live from Barcelona. #GetCloserWithOPPO.https://t.co/HIgTAHCD0o
— OPPO Kenya (@OPPO_Kenya) February 23, 2019