A new marketing campaign by OPPO to position Kenya circuit as an alternative destination was launched today. To kick off the campaign, OPPO plans to engage with the media and their influencer Dj Mo for a 7 day familiarization trip focused on showcasing a variety of experiences including different excursions and visits to key destinations.
There are plenty of fascinating places to explore in Kenya. The country is steeped in history, lauded with bountiful natural beauty, and renowned for refining its rustic ambience and cultural elegance. As a matter of fact, Kenya may simply be the best-kept travel secret in Africa. The fascinating places are treasured for their beauty and they offer unequalled opportunities to unwind and relax in African style.
Muthoni Wachira, public relations and communications manager of OPPO Kenya expressed her happiness saying: “We are proud to engage on this tour in order to explore Kenya as an opportunity to build a better brand story.”
Kenya is one of Africa’s most distinct and stunning locations. Sustainable tourism and a globally-recognized model of wildlife management mean that one views pristine wilderness and internationally-significant habitats where rare wildlife roams freely.
The intrigue and adventure of Kenya reaches back into the birth of mankind, stretches along miles of white sand beaches and journeys into dense forests and divergent deserts. Iconic landmarks such as Mount Kenya stand above the savannah plains and tropical woodlands while its intricate waterfalls lie nestled within the foothills. Cool breezes drift across the Indian Ocean to refresh your soul in the country’s many coastal towns and islands. From her highest peaks to her deepest ocean depths, Kenya gives you an African dream trip of a lifetime!
The campaign dubbed ‘OPPOMAGICALTOUR’ is being rolled out by OPPO as a smartphone brand, together with dee jay Mo and a tour and travel operator. The drive seeks to have OPPO engage with their consumers around the country in six different regions namely: Nairobi, Nyeri, Nakuru, Uasin Gishu, Kisumu and Kiambu, while marketing Kenya as an alternative gateway.