Generative AI (GenAI) has emerged as a key theme during the last year, with more companies discussing the impacts of this technology. S&P 500 companies in their  quarter  one   2024 earnings call transcripts had discussions around GenAI adoption, products/solutions on offer, strategic partnerships, investments  and application areas, reveals the company filings analytics database of GlobalData.

According   to   Misa Singh, business fundamentals analyst at GlobalData : “Companies are looking at GenAI tools for better productivity, increased sales, brand awareness  and an enhanced customer experience. They are investing, collaborating, and leveraging to make use of this new and emerging opportunity.”

Increasing productivity

Companies are applying generative AI to help customers and increase productivity. Thermo Fisher Scientific Inc is leveraging GenAI as part of its PPI (Practical Process Improvement) business system toolkit to help customers. In  the same regard,   Automatic Data Processing Inc is using GenAI to proactively deliver actionable insights in plain language to enhance HR productivity, aid decision-making, and streamline day-to-day tasks for clients and their employees.

Likewise, retailing company Target Corp is using GenAI to power product detail pages to provide more friendly and relevant explanations about the company’s assortment to guests, creating a better customer experience. Companies are also expanding by building and investing in AI-driven new products. Amazon built a generative AI application for fulfillment centers that forecasts the inventory needed in each fulfillment centre..

Emerging technologies

Verisk Analytics Inc is investing in businesses with emerging technologies, including generative AI and low/no-code applications. Moody’s Corp mentioned accelerating and increasing the level of organic investment in three areas :  GenAI, new product development and platformin  and technology.

Companies are also collaborating to enhance their AI capabilities. Cognizant Technology Solutions Corp is collaborating with ServiceNow to enhance Cognizant’s Work NEXT modern workplace services solution with generative AI capabilities. Cognizant also discussed its plan to invest approximately $1 billion in generative AI capabilities over the next three years.

Service Now Inc. expanded its strategic alliance with EY to co-create solutions for generative AI governance. EY will also be using ServiceNow’s generative AI capabilities to enhance experiences for all their employees/Gen AI Adoption. Accenture teamed up with Google Cloud to create a joint generative AI center of excellence.



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