CARREFOUR KENYA ENHANCES ONLINE SHOPPING EXPERIENCE BY LAUNCHING A MOBILE APPLICATION

Carrefour Kenya has launched a new mobile application that will enhance the online shopping experience for its Kenyan customers. The application promises customers a seamless shopping experience allowing them to quickly and conveniently browse and add all their essentials to a digital cart. Offering more than eight thousand items including groceries, fresh-food and light household products, the app features a ‘build your shopping list’ function as well as a ‘frequently purchased’ tab which saves items bought regularly. Customers can also access their receipts as well as past transactions anytime through the app.

 “At Carrefour, we are constantly finding innovative ways to modernise and digitise the shopping experience for our customers,” said Franck Moreau, country manager, Carrefour Kenya.  “We are confident that the new app will provide Kenyan customers with a convenient and safe option to shop from the comfort of their homes,” he added.

According to Moreau, there has been a significant growth in online shopping since the onset of the Covid-19 pandemic.  Consequently, the introduction of the new app responds to the growing demand in Kenya for a more sophisticated online shopping platform.

Delivery is available within Nairobi with plans to expand to other cities across the country in the near future. Offering flexibility and value, the online shopping app allows customers to choose a one hour delivery slot either on the same day or the following one. 

Adding to the benefits, customers registered on Carrefour Loyalty Programme, MyCLUB, will also earn points for their transactions that can later be redeemed in the form of discounts. Existing MyCLUB members must transfer to the new MAF Carrefour application using their previous registration details and create a new password. All their points and vouchers will automatically be migrated to the new app as the old app will be phased out. Initially, payments will only be performed through M-Pesa. However, the Carrefour team is working on extending the same to debit and credit card payments in the coming months.