Luxury five star hotel Villa Rosa Kempinski has appointed Roberto Simone as the new general manager taking over from Frenchman Phillipe Charraudeau. The Italian corporate finance specialist comes in at a time when the hospitality player that is owned by the Popat family is targeting to grow its clientele via digital marketing.
According to Mr. Simone, the hotel chain will concentrate on building its online presence with a view to atracting young wealthy families to their two facilities in Nairobi and Olare Mara Kempinski which is located at the Maasai Mara Game Reserve.
“Kenya is an attractive market for any serious hospitality chain and Kempinski is keen to enhance its offering to hold its ground against rising competition.
“We shall concentrate on experiential tourism activities that emphasise on the warmth of the Kenyan people, their culture and that includes Kenyan cuisine in our menu,” he said.
The hotel has invested heavily in information technology to protect client data via a dedicated global encrypted platform that is in use in all their 80 high-end outlets across the world.
The properties owned by Simba Corp and managed by global hospitality chain Kempinski have hosted an array of prominent international visitors including presidents and billionaire since inception.
Recently, Kenya has been a main attraction to International hotel brands. Us hospitality chain JW Mariott is set to occupy a 32floor block next to Kempinski that is a Ksh. 40Billion investment by China’s Avic International.
Accor, the largest hotel chain outside the US, has slated the opening of its first MGallary Hotel Collection in Gigiri, Nairobi, in the first quarter of 2021.