According to data presented recently by Buy Shares, the United States e-commerce thanksgiving weekend shopping revenue hit $29.6 billion. The revenue is from Cyber Monday, Small Business Saturday, Black Friday and Thanksgiving.
Among these segments, Cyber Monday shopping was top at $10.8 billion. Black Friday shopping recorded the second-highest revenue at $9 billion while Thanksgiving revenue was $5.1 billion. Small Business Saturday recorded the least revenue at $4.7 billion.
This year’s revenue has grown from 2019’s by 20.32%. The 2019 revenue stood at $24.6 billion. Cyber Monday shopping also recorded the highest revenue at $9.4 billion, followed by Black Friday’s $7.4 billion.
Thanksgiving revenue was $4.2 billion. Small Business Saturday revenue was $3.6 billion. The 2019 revenue represented a growth of 17.7% from 2018’s revenue of $20.9 billion.Cyber Monday revenue was highest at $7.9 billion, followed by Black Friday’s $6.2 billion. Thanksgiving revenue was $3.7 billion, while Small Business Saturday stood at $3.1 billion. The research highlighted some of the reasons behind this year’s spike in e-commerce Thanksgiving revenue. According to the research report: “The changing holiday traditions related to the pandemic might have contributed to the spike in Thanksgiving holiday e-commerce shopping revenue. With slowed travelling and restrictions, most people opted not to spend their time with their families. The money spent travelling could have been redirected to buying gifts for the family instead of visiting them.”