UNICEF Kenya and Safaricom have announced a new partnership to help Kenyan children in a range of areas including: education, child protection and emergencies. The new partners have pledged to work together to ensure that children – especially the poorest and most marginalized – can access the Internet at school, are protected from violence and abuse and they can also receive life-saving information during droughts, floods and disease outbreaks such as Covid-19.
“This new partnership with Safaricom has enormous potential to help some of the most vulnerable children in Kenya, including those impacted by the Covid-19 pandemic,” UNICEF Kenya deputy representative Jean Lokenga said. “By working together, we can drive transformational change for children and their families and collectively deliver results that benefit communities across the country.”
“Our partnership with UNICEF incorporates new areas of mutual interest, such as online safety for children, as well as connecting schools to the Internet,” said Steve Chege, chief corporate affairs officer, Safaricom. “We are particularly excited about joining the ‘Spot it, Stop it’ campaign which aims to protect children from all forms of violence and abuse, including online abuse,” he added.
Under the partnership, UNICEF Kenya and Safaricom will work together for two years on the priority areas of education, child protection and emergency response. It will bring together UNICEF’s expertise on children’s rights, advocacy and programme work with Safaricom’s range of products, services and ability to reach and communicate with a large audience.
UNICEF Kenya and Safaricom’s partnership is in line with UN Sustainable Development Goal 17, which encourages partnerships for sustainable development. It is anchored in a shared value partnership approach, which says that business can remain profitable while helping solve social problems. It also aligns the missions and strategies of the two organizations. UNICEF Kenya and Safaricom began their relationship in 2014 following the launch of the Children’s Rights and Business Principles, a set of practical tools to help business promote corporate social responsibility around children’s rights. More recently, the two organisations have worked together to respond to the ongoing Covid-19 pandemic through SMS, the Internet of Good Things platform, and support for the national helpline