Safaricom has re-opened its newly refurbished Moi Avenue retail shop after four months of renovation. This first-of-a-kind digitized flagship shop has a video tunnel at the entrance, digital interactive screens and device display screens for a wide variety of phones and accessories on sale.
The retail outlet in Nairobi’s central business district is expected to have a higher footfall from the current one thousand customers it serves per day. “Our promise to customers is to offer them personalized services and one stop shop solution for all their needs. The growing demand for our services is driven by the need for customers to adopt a digital lifestyle. Our plan is to offer integrated solutions as part of our strategy to drive digital inclusion” said Peter Ndegwa, chief executive officer, Safaricom.
The store will also have a training section to provide information on a variety of products and services such as: home fibre, enterprise and digifarm. There will also be a tech zone that will offer same day after sales service for devices, down from the previous seven days.
“This store is fourteen years old and had never been renovated. The renovations, therefore, will improve our customers’ experience as they engage and interact with our brand at this location,” Mr Ndegwa added.
Other new facilities in the shop include: jitambulishe booths to offer silent voice biometrics enrolment environment and a bulk M -Pesa transacting booth, the first in all Safaricom’s stores. Safaricom has fifty one retail outlets across the country with one hundred and thirty eight care desks spread across various towns which play a crucial role in addressing customer related issues.