SAFARICOM BOOSTS THE 2024 MAGICAL KENYA OPEN

Safaricom has come on board as the official technology partner for the Magical Kenya Open (MKO) by sponsoring the event to a tune of Kshs. 6.2 million. As the official technology partner, Safaricom will provide internet connectivity through the provision of a cell on wheels on ground to support the global streaming of the event. The company will also provide scoring devices and airtime for communication support.

“We are delighted once more to be the technology partner for this year’s Magical Kenya Open. Our continued partnership with MKO has enabled us to support the game for the last nine years. As a purpose-led organisation, we remain committed to supporting sports because it is transforming the lives of millions of Kenyans,” said Peter Ndegwa, chief executive officer, Safaricom.

The tournament –   which is   scheduled for the 22^nd to 25^th February 2024 –  is committed to promoting national development through sports tourism, fostering talent and enterprise. This year the competition will feature ‘the golf for disabled’ which  is currently underway at Muthaiga Golf Club ( the  tournament’s venue).  

“Once again Safaricom has come on board to support us in organising   a world class tournament,” said Patrick Obath, tournament director, Magical Kenya Open, adding  that  the  event  will be  viewed on the global stage by providing reliable internet connectivity.  

Besides the Kenya Open, Safaricom also sponsored the Magical Kenya Ladies golf tournament  held earlier this month in Vipingo Ridge where Shannon Tan became the first player from Singapore to win a Ladies European Tour at the tourney.

The telco has been supporting sports as one of its main passion points in transforming lives since its formation.