Coca-Cola Central, East and West Africa Ltd has appointed Phillipine Mtikitiki as the general manager, East & Central Africa Franchise effective next month. She will be based in Nairobi.

In her new role, Phillipine will be responsible for developing and managing the business strategy across East and Central Africa. Phillipine is fast-moving consumer goods (FMCG) professional with a wealth of experience in operations, marketing, planning and commercial Strategy.

Remarking on her appointment, Bruno Pietracci, President of Coca-Cola’s Southern and East Africa Business Unit (SEABU) said:  “I am very pleased to announce Phillipine’s new role.  Given her expertise and track record, I am confident that her leadership will take the business to new heights in this region, which is full of opportunity and growth.”

On  her part, Phillipine  commented: “I am thrilled to have been appointed as the first female general manager for the East and  Central Africa franchise. The franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I’m very excited to lead.”

Prior to her appointment, Phillipine was the region franchise manager for SEABU, leading and executing the business strategy across Mozambique, Namibia, Botswana and Zambia. Having been in this role since 2017, she has a deep appreciation of the dynamics and opportunities this region holds.

She joined the Coca-Cola Company in 1998 as a graduate associate. Over 13 years, she has worked across the business unit and its bottling entities in South Africa in various functions and roles of increasing responsibility. Phillipine celebrated her twentieth anniversary with the company in January 2018.

She holds a Master’s   degree in Business Administration (MBA) from Henley Business School, a bachelor’s   degree in business administration and honours in Economics from the University of KwaZulu-Natal.

Phillipine takes over from Ahmed Rady who has been appointed as the general manager, Egypt, effective next month as well. He will be based in Cairo, Egypt.



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