Majid Al Futtaim, a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has launched a charity initiative to support underprivileged families across Githembe, Nairobi, whose livelihoods have been adversely affected by the coronavirus pandemic.
In line with the organization’s long-term commitment to the health and wellbeing of the communities it serves, the initiative will donate more than thirty three tonnes of staple food items, worth over Kshs. 2.5 million, to families in need in the next couple of months. Leveraging the company’s retail arm, Carrefour, and in partnership with the Kenya Red Cross, the donation is part of a two-month long food distribution campaign targeting deprived neighbourhoods in Nairobi. The initiative is also being supported by the Kenya Covid-19 Emergency Response Fund, which is responsible for authorizing the distribution of the food packages to families.
Just three weeks into the campaign, Carrefour has already donated over 5,000 food hampers comprising essential items including maize meal, rice, green grams and baking flour. As a catalyst for change in the community, Carrefour is encouraging its customers to join the cause by donating food hampers when they shop at any of Kenya’s seven Carrefour stores. Carrefour will supplement the contributions donated by its customers.
“It is an honour to collaborate with the Kenya Red Cross and the Kenya Covid-19 Emergency Response Fund by drawing on our diverse resources,” said Franck Moreau, country manager, Carrefour Kenya. “We’re also very grateful to our customers for their generosity and help in upholding a spirit of togetherness during this difficult time,” he added. In the same vein, Dr Asha Mohammed, Secretary General, Kenya Red Cross Society said: “Our partnership with Majid Al Futtaim and the involvement of the community serves to ease some of the immediate pressure for those most affected as we look forward to finding long term solutions.”
