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Kenyan Tourism Sector Spared Blow From Travel Alerts

United States of America (USA) and the United Kingdom (UK) have spared Kenya’s tourism sector fresh travel advisories to their citizens after terrorists attacked the mixed-use business complex, 14 Riverside, leaving at least 21 people dead and dozens injured.

The US state department did not restrict its nationals from Kenya travel, but cautioned them to be vigilant in Nairobi. The Foreign and Commonwealth Office (FCO) of Britain has a similar alert, but said its citizens were free to visit Kenya’s safari destinations in the national parks, reserves and wildlife conservancies as well as beach resorts.

The alerts reduced the flow of tourist dollars, a valuable source of foreign exchange, put pressure on the shilling and forced some hotels out of business. The industry has since recovered following improved security and aggressive marketing in foreign capitals.

Earnings dropped from Sh94 billion in 2013 to Sh84.6 billion a year later following the Westgate attack and rose to Sh157 billion last year from Sh120 billion in 2017, representing a 37 percent growth — which is the biggest jump in more than a decade.

The attacks were designed to shake the foreign capitals, where Kenya draws the bulk of the high spending tourists.

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