GUINNESS LAUNCHES HOP HOUSE 13 IN KENYA

Kenya Breweries Limited (KBL) has launched a new Guinness variant, Hop House 13; a premium, international quality lager making its entry in Nairobi. The rollout is intended to continue across the country later in the year.

Hop House 13 is a flavourful lager from the house of Guinness available across Europe with Kenya being the first market in Africa to launch it.   It has both depth of flavour and crisp lager refreshment making it perfect for casual social occasions.  Hop House 13 combines tradition and novelty, by balancing the care and experience 250 years of Guinness brewing provides, with a new, contemporary style of premium international quality lager.

Speaking at the launch, KBL’s marketing manager – Guinness, Ms. Nduku Wamakau said:  “Hop House 13 will launch with an experiential event that will tap into all senses of our consumers allowing them to experience the excitement about this new lager from Guinness. It has been a great success across Europe where it is currently available, and we are very excited to be the first African country to showcase this great premium, international quality lager to our beer drinkers.”

Created in Dublin, and brewed locally in Kenya, it is double hopped for more taste and made with Guinness yeast and locally sourced malt and hops. It is a distinctive full-flavoured lager bursting with zingy hoppiness and balanced with a malty finish.  In addition, it has a sweet fruity aroma, with hints of apricot and peach, and subtle malt notes breaking through.  Moreover, it is full flavoured while still being crisp and hoppy (but not bitter) with a refreshingly clean finish.