Former Coca-Cola Marketing Director joins Tuskys Supermarket

Local retail chain chain Tuskys has hired immediate former Nairobi Bottlers Sales and Marketing Director Daniel Kipchumba as the Chief Marketing Officer. with Sylvester Kiptoo joining the retailer as the Chief Information Oficer.

According to Tuskys Chief Executive Dan Githua, the appointments are part of the retailer’s ongoing commitment to boost its professional management pool.

The appointments, he added, have been effected to help crystallize the new Tusker Mattresses Corporate strategy by providing leadership in business growth, entering new business frontiers, and the rollout of new customer reach channels including e-commerce.

Mr Koech will be in charge of Tuskys’ marketing, business development and customer experience.He is set to spearhead the retailer’s ongoing efforts to enhance instore customer experience at Tuskys and its Mavazi clothes stores, while Mr Kiptoo will be involved in the firm’s digital transformation.

“Mr Koech, a seasoned commercial manager with broad leadership experience spanning over 17 years in commercial management and research both in the service and fast moving consumer goods (FMCG) industries in Kenya, will be taking charge as the Business Development lead for Tusker Mattresses, the retail chain that operates Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, in Kenya and Uganda,” said Tuskys chief executive Dan Githua.

On the other hand, Mr Kiptoo who Previously worked at Kenya airways as the head of IT operations will be involved in the firm’s digital transformation. He has 20 years experience in enterprise ICT delivery and management.

The two managers bring with them a wealth of experience in corporate governance at a time when Tuskys, currently the country’s top retailer, is implementing strategies that include franchising and consolidation with smaller retailers to dominate the sector.

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Mr Koech will also lead efforts to sustain adoption of e-commerce and omni channel strategy, wh