MultiChoice Kenya’s Dstv service has announced reduced subscription prices which take effect from 1 September 2019.
In the latest attempt to respond to increased competition Dstv which launched in the Kenyan market in 1995 announced that it would slash monthly payments by between five and thirty percent.
“Our aim is to make great entertainment accessible to more consumers in Kenya and we believe this move will grant more of our customers access to the complete world of exciting entertainment channels at a lower price,” said MultiChoice Kenya in a statement.
Under the new tariff drop, Premium customers will now pay Kshs 7,500 down from 7,900 monthly which reflecting a five percent drop.
On the other hand, Compact Plus users will now part with Sh4, 500 a month down from Sh5, 200 representing a 13.46 percent cut.
At the same time, Customers subscribed to the Compact plan will enjoy a Sh700 or 21 percent drop in monthly charges from Sh3,200 to Sh2,500 while those on the Family bouquet will pay Sh1,200, from Sh1,900 representing a decrease of Sh700 or 36.84 percent.
Subscription fees for the cheapest package, Access, will drop by Sh50 or five percent to Sh900 per month from Sh950.
The company’s move is seen as its latest bid to protect its customer base in the face of increasing competition as home Internet connections from providers such as Wananchi Group and Safaricom push up demand for on-the-go streaming services such as YouTube, Netflix and MultiChoice’s Showmax.