For years, agriculture has been seen as a sector of survival but today, it’s emerging as one of the most powerful drivers of business, innovation and wealth creation. With the rise of value addition and technology, agribusiness is no longer just about farming. It is about building enterprises that feed the nation and fuel economies. This StunnerBiz Mashinani event is set to showcase this transformation, highlighting opportunities for growth, collaboration and investment. The power of agribusiness lies in how we transform what we grow.
Technology: Shaping Smarter Agribusiness
Technology is revolutionizing the agricultural landscape. Farmers today can rely on drones for crop monitoring, apps for real time market prices and digital platforms for financial services and logistics, giving them access to information and credit which were once out of reach. These tools are making agriculture not only smarter, but also competitive on a global scale. Technology is no longer a supporting tool in agriculture, it is the heartbeat of modern agribusiness. It empowers farmers to work smarter and grow.
StunnerBiz Mashinani will shine a spotlight on how technology is enabling farmers, entrepreneurs and investors to push the boundaries of what agriculture can achieve.
The power of value addition
One of the most striking aspects of value addition in agriculture is how it multiplies the worth of raw produce. For instance, a kilogram of raw tomatoes may go for a lesser price in the local market but when it is processed into tomato paste, sauce or ketchup, it can fetch up to five times more its original value. This simple transformation not only increases farmer’s income but also the product’s shelf life. Additionally, it reduces post-harvest losses and opens access to regional and international markets.
Value addition is not limited to large scale industries. Even smallholder farmers and youth led enterprises can benefit by adopting low-cost technologies such as solar drying for fruits. This adaptability makes it powerful for rural development, job creation and economic growth.
Join the transformation
At its core, StunnerBiz Mashinani is more than an event, it is a convergence of ideas, opportunities and innovation. It brings together youth, stakeholders, farmers, investors and innovators to share knowledge, form partnerships and build networks that drive the agribusiness sector forward. StunnerBiz invites you to explore these opportunities and be part of a movement that is turning agriculture into the next big frontier.
The time is now. The seeds of tomorrow’s enterprises are being planted today. Join us on 26th and 27th September at Othaya Teachers College in Nyeri County and be part of this transformative journey. See you there.
