In Kenya and across much of Africa, agriculture has long been seen as the domain of the older generation, a career of last resort for the youth. Despite being the backbone of our economy, farming is often perceived by young people as outdated, labor-intensive and unprofitable. This perception is a major barrier to meaningful youth engagement in a sector that holds immense potential for innovation, employment and sustainable livelihoods.
The youth‑agriculture disconnect
Many young people associate agriculture with rural hardships and limited income. They envision success through white‑collar jobs, urban migration or digital careers, often overlooking the massive opportunities that lie within agribusiness. This mindset has contributed to rural‑urban migration, ageing farmer populations and underutilized arable land. But what if agriculture was rebranded? What if it became synonymous with technology, creativity, profit and sustainability?
Enter StunnerBiz Mashinani Expo and Conference
Against this backdrop of untapped potential, the StunnerBiz Mashinani Expo and Conference offers a strategic intervention designed to reignite youth participation in agribusiness. Held on 28th and 29th August 2025 at the Chinga Community Hall and its adjacent open field in Nyeri, the event brings together rural youth, entrepreneurs, investors and policymakers to forge new pathways in six key agricultural value chains; from high‑value horticulture and poultry to apiculture, mushroom cultivation, dairy aggregation and medicinal herbs.
Over two days, attendees will engage in expert‑led panels, practical demonstrations of digital farming tools, and networking sessions that link young producers directly with buyers, financial institutions and cooperative societies. By situating the conference in Nyeri, StunnerBiz Mashinani not only showcases cutting‑edge agritech and market opportunities, but also models sustainable solutions for finance, market linkage and mentorship that can be replicated across Kenya’s countryside.
Changing the Narrative, One Mindset at a Time
By spotlighting successful young agripreneurs, sharing practical knowledge and facilitating real business connections, StunnerBiz Mashinani is demystifying agriculture. It shows that with the right tools, creativity and networks, youth can not only thrive in agriculture but lead its transformation
As we look forward to the future of food systems and sustainable development, it’s clear that agriculture needs the youth, and the youth need a new vision of agriculture. Thanks to initiatives like StunnerBiz Mashinani, that vision is finally taking shape.
