Al Mitaki Onchiri, a third-year physics student at Chuka University, has won a brand-new Mazda Demio in the Safaricom ‘Win a Car Campaign’ gaming challenge that ran from October to December last year. Onchiri, who hails from Nyamira County, plans to give the car to his parents to support them in their daily activities. “I am so grateful to Safaricom for this amazing opportunity. As a gamer in Kenya, there are few opportunities to monetise or be rewarded for skills such as gaming. But, to win a car is beyond what I thought. So, I am so excited to have won and for my skills to be acknowledged,” said Onchiri. He is planning to present the car to his parents to demonstrate to them that unconventional skills can yield fruits.
Safaricom launched this campaign as a way of supporting the gaming community. The campaign provided opportunities for gamers to showcase, explore and fine-tune their skills. The contest involved youth gamers taking part in contests within the Safaricom-Hook gaming service. It included a daily leaderboard that ranked users according to the total number of points collected for various challenges and a daily trivia. Aside from the grand prize of a Mazda Demio car, daily winners won cash vouchers. For the three months, Kshs. 500,000 worth of vouchers were won.
“At Safaricom, we are passionate about being a transformative partner in our customers’ lives. Through the ‘Win a Car Campaign’, we aimed to accelerate content growth by delivering relevant and segmented propositions that speak to our youth customer passion points, creating opportunities where they could get more value from our services by winning money vouchers or even getting their hands on a brand-new car in a fun and entertaining way,” said Fawzia Ali Kimanthi, Safaricom’s chief consumer business officer.
The campaign was also in line with the new youth product, Safaricom-Hook, which seeks to empower the youth by leveraging the power of technology through three key hooks. It falls under the Culture Hook, where Safaricom seeks to enable the youth to pursue passion points such as Esports. The telco will also be partnering with local organisations in coaching Esports.