Samsung Electronics has   shared its vision for a calmer connected world through cutting-edge technologies that enhance the lives of users by providing smarter and more intuitive experiences. Speaking at a press conference at CES® 2023, Samsung and its key partners came together to outline details about how they plan to build a better-connected world while contributing to a more sustainable future.

Jong-Hee  Han, Vice Chairman, CEO and Head of the Device eXperience (DX) division at Samsung Electronics opened the company’s presence at CES by highlighting its  strategy to deliver on the promise of the connected experience across the key touchpoints in our lives – homes, cars  and at work – while also working to build a more sustainable future. The strategy outlined during the press conference focuses on the company’s aim of bringing calm to our connected world so that devices and innovation can genuinely enable better, more personal and more intuitive experiences. To do this, Samsung is focusing on seamlessly connecting devices and designing products to make the everyday use of technology more sustainable.  “We recognize our vision is a big one,” said CEO JH Han. “It’s about solving real challenges today and understanding consumers’ future needs and aspirations. It will take time, innovation and cooperation with partners worldwide, but we are committed to achieving it  and already getting started.”

 Sustainability at every level

To address our planet’s ongoing challenges, Samsung highlighted how it continues to prioritize the environment through a combination of sustainability targets, innovative product design  and strategic partnerships. As a result, by 2050, all of Samsung’s businesses will match their electricity needs with renewable energy and reach net zero carbon emissions.  In the nearer term, the DX division will transition to 100 percent renewable energy by 2027 and achieve net zero carbon emissions by 2030.         

To further the company’s sustainability goals, Samsung outlined how  ‘everyday sustainability’—building sustainability features into the company’s most popular products and services—will contribute to a healthier environment. This includes creating more sustainable products through innovative design in materials and energy efficiency.”By building sustainability into the product experience, we, and the many people around the world who use our products, can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability Centre  at Samsung. “As a result, some of our most popular products are now some of our most sustainable.”

Samsung announced that many of its televisions   and smartphones use recycled materials, including recycled plastic from discarded fishing nets, while the company’s home appliances, memory and 5G radio network chipsets are contributing to energy savings for customers. In addition, Samsung’s connected services, such as SmartThings Energy and AI Energy Mode, are also helping consumers save energy and cut costs while lowering their overall climate impact.

Samsung also shared the stage with Patagonia, a global leader in outdoor clothing, to discuss a partnership to combat the issue of microplastics – the tiny particles often found in clothes and released into oceans, lakes and rivers through the laundry. Vincent Stanley, Director of Philosophy at Patagonia, spoke at the Samsung press conference about how the two companies have developed a new wash technology called the Less Microfiber Cycle, currently being incorporated into Samsung washing machines, which can reduce microplastic release by 54% during a laundry cycle. Like the Less Microfibre  Cycle, Samsung and Patagonia recently developed the new Less Microfiber Filter, which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle. 


Samsung detailed plans to fulfill the connected experience today and in the future. During the company’s press conference, Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted how features like SmartThings Home Monitor and SmartThings Pet Care bring convenience to the connected experience by monitoring and sharing alerts for anything out of the ordinary – for people and pets. Prompted by Samsung Smart TV, these services are some of the many ways Samsung and the connected platform SmartThings are creating an even smarter home.

A key part of this vision is increased interoperability, enabling consumers to connect more of their devices, whether they are Samsung’s or from a partner brand. As the industry looks to bring about a new level of compatibility through the Matter smart home standard, Samsung stated its commitment to this partnership philosophy. SmartThings was one of the first brands to adopt Matter, and Samsung is a founding member of the Home Connectivity Alliance (HCA).



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