Safaricom’s DigiFarm feted

Governor of Makueni County, Hon. Kivutha Kibwana (centre) cuts a ribbon during the official launch of a DigiFarm depot at Mbumbuni, looking on from right is Safaricom Chief Special Projects Officer, Joseph Ogutu and Kenya Livestock Producers Association CEO, Patrick Kimani.

 Safaricom’s DigiFarm platform has won the best mobile innovation for emerging markets in this year’s Global Mobile Awards (GLOMO).

The platform provides smallholder farmers with convenient access to a variety of services, including discounted inputs, financing and advice on best farming practice, from a 2G enabled mobile phone.

DigiFarm which was created through a partnership with mobile solutions provider, Mezzanine, offers an easy-to-use, text-based service to Kenya’s smallholder farmers. Farmers register on the platform and record details about the size of their farms and the nature of their farming activities This information is then used to ensure that farmers receive support relevant to their specific farming activities. Once registered on the platform, farmers have access via mobile phone to a host of agricultural and financial services that the ecosystem offers.

“This recognition is a true reflection of our dedication to our transforming lives purpose. We are constantly finding ways to leverage the power of mobile technology to solve the challenges that communities face every day. Through DigiFarm, we want to empower millions of smallholder farmers by giving them the right tools for economic growth,” said Michael Joseph, CEO, Safaricom

Over one million farmers have subscribed to the platform – more than 300,000 of  them are 30-day active customers. DigiFarm has also opened 144 depots around the country to enable farmers access to quality inputs.

To ensure the farmers get all the necessary support, Safaricom has partnered with iProcure to guarantee access to high quality inputs, FarmDrive to provide affordable credit and Arifu, content partner through whom farmers have access to relevant information.

According to the judges, DigiFarm was recognised for demonstrating very impressive collaboration between stakeholders and how relatively simple technology can be used to improve the lives of many people. Safaricom was also among the four winners in the outstanding achievement category where it was recognized for its outstanding contribution to the mobile industry.

In April 2018, DigiFarm emerged the   winner of the developing world technology category in Fast Company’s 2018 World Changing Ideas Awards. It  was also recognised as the most innovative service at the inaugural East Africa Com Awards and emerged top of the Shared Value Category in the Loeries Awards held in Durban, South Africa. The platform was also recognised as the best digital agricultural platform in the Digital Inclusions Awards.



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