Safaricom has rolled out Bonga For Good. This will see customers use Bonga Points to pay for essential goods and services.
The campaign is a response by the company to the negative impact of the Covid-19 pandemic, the biggest being reduced income to majority of Kenyans. It will also empower customers to donate their Bonga Points to those in need as a show of goodwill during this challenging period.
“We have seen Kenyans lose their income as a result of this pandemic, making it difficult to meet their needs. This initiative seeks to empower Kenyans to use the points earned from using Safaricom products over the years to pay for their essentials or to donate them to the vulnerable members of the society,” said Peter Ndegwa, chief executive officer, Safaricom.
For the next thirty days, customers will redeem one Bonga point for thirty cents, a 50% increase from the previous twenty cents per point, at over 140,000 Lipa na M-Pesa merchants countrywide. Merchants accepting Lipa Na Bonga will receive cash equivalent of the points redeemed, making it a normal business transaction.
Customers can redeem as little as one shilling via Lipa na Bonga at key merchants including Naivas Supermarket, Tuskys and Eastmatt. Since the Bonga loyalty scheme was introduced in 2007, Kenyans have enjoyed great rewards on data bundles, airtime and devices for their loyalty. “We are opening this up further for Kenyans to use during this time of need,” added Ndegwa