Safaricom’s Bonga For Good gains traction

Safaricom has extended the Bonga For Good Campaign up to third of June 2020. This will enable customers to continue using their points to buy goods and services as well as donate to those in need.

By the end of phase one, over 200,000 customers had redeemed more than 670 million points equivalent to over Kshs. 200 million, a big boost to the over 140,000 participating merchants at a period when business activities are suppressed.

Launched in April, the initiative seeks to empower customers by handing them  extra cashflow to buy food and essential services using their Bonga Points, as a way of cushioning them against the impact of the Covid-19 pandemic. The initiative also empowers customers to donate their Bonga Points to those in need as a show of goodwill.

“By extending the initiative for a second month, we want to further support our customers to tap into the value of their Bonga Points to assist those in need as sign of goodwill,” said Peter Ndegwa, Safaricom’s chief executive officer.

Some of the top items accessed through Bonga Points include food, medicine, personal protective equipment, farm input and payment of utility bills. Customers are also redeeming their points for mobile data as they spend more time online for work, education or entertainment.

Bonga For Good has also seen corporates donate their points to  their  employees or charity causes of their choice, showing an urgent need among individuals and families to access essential goods and services during this period.

The Bonga loyalty scheme was introduced in 2007 with enrolled customers accumulating a point for every Kshs. 10 spent on services on the Safaricom network.