Safaricom Unveils BAZE Digital Content Platform

 Safaricom has unveiled BAZE, a mobile-first, video-on-demand service that offers a wide selection of local and regional short-form videos in comedy, drama, lifestyle and music among others. The service will give customers the convenience of accessing a vast collection of video content, including first-run exclusives, on their smartphones.

“Our goal is to delight our customers by availing a carefully curated collection of video content across their favourite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume,” said Sylvia Mulinge, chief customer officer , Safaricom.

The service will offer customers an affordable subscription plan.  It will also provide content creators an additional platform to share their stories with Kenyans while increasing their earnings by monetizing their content.

“As we launch BAZE, we are also pleased to announce that the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on BAZE for  three months ,” added Ms. Mulinge.

The launch of BAZE underscores Safaricom’s commitment to growing Kenya’s creative industry. Last year, the leading telco marked twenty years of transforming lives in the creative industry through the Safari Ya Wasanii series, which showcased its role in growing music and other forms of art in the country.