Safaricom has launched an eight week Lipa Na M-Pesa promotion that will reward both customers and merchants for making and receiving payments through the service. Buyers and sellers will receive one point for every Kshs. 100 payment. On the other hand, customers stand to win one of six houses in weekly draws.
The promotion runs until March 5th 2020 and will reward both customers and merchants in eight regions across the country. In the grand finale, customers across the eight regions will win a tractor each that will be equipped with a plough and trailer.
Safaricom will also reward eight customers across the eight regions every minute with a surprise cashback. More than 600,000 shoppers will get awarded by the end of the promotion.
All merchants will receive 25 percent of their daily till charges as a cashback. In addition, they stand a chance to win one of the eight Fuso F1 nine tonne trucks per region. Moreover, 120 Tuktuks will also to be awarded regionally.
“M-Pesa has emerged as a preferred way to make and receive cashless payments due to its convenience and the peace of mind it delivers to shoppers and businesses. With this promotion, we are encouraging merchants and customers to use Lipa Na M-Pesa to receive and make payments at kiosks, supermarkets, fuel stations, bars, restaurants, car washes and various merchant tills and give them a chance to win big,” said Sylvia Mulinge, Chief Customer Officer, Safaricom while launching the promotion.
The promotion is Safaricom’s latest move in deepening the uptake of cashless payments in the country. The company launched Lipa Na M-Pesa in June 2013, and for the first time, the service provided many businesses with an easy and convenient way to receive cashless payments. Today, more than 140,000 businesses accept payments through Lipa Na M-Pesa.
According to data from the Central Bank of Kenya, the mobile phone is now the most popular way to make and receive non-cash payments, accounting for more than nine of every ten transactions in that respect. Cash remains the dominant mode of payment in the country accounting for more than nine of every ten transactions.