Safaricom has launched a promotion dubbed Shukrani Kochokocho that will see Safaricom customers win airtime and cash prizes to the tune of 1 million shillings for those who will accumulate a substantial amount of entries.
The ten-week campaign will see more than 100 people win KES 1 million each, and more than 5 million will walk home with lesser money and airtime.
To participate in the promotion, customers will earn ten entries for every Sh20 top-up, and one entry for every Sh20 transacted on M-PESA.
“The campaign seeks to celebrate and reward more than 29 million customers for their continued loyalty. It further reiterates our commitment to provide our customers with relevant products and offers in line with our promise of ‘Nawe Kila Wakati’,” said Sylvia Mulinge – Chief Customer Officer, Safaricom.
Qualifying M-PESA transactions include sending money, receiving money from a business, transfers from a financial institution to M-PESA, and all Lipa Na M-PESA transactions.
During the promotion, Safaricom will reward eight winners from each of the eight regions with Sh1 million every week. In the Grand Finale, Safaricom will reward one winner from each of the 47 counties with Sh1 million.
“We have structured the promotion to represent the diversity of the country by ensuring that we reward a millionaire in each county,” said Sylvia.
The Promotion started yesterday February 19 and will run for the next 10 weeks (ends on April 28, 2019). It is worth noting that the goal of the exercise is to give incentives to Safaricom users to use more of the telco’s products and services. It will be conducted on a regional and county basis, meaning rewards will be based on the location of participants. This implies that the Promotion aims to evenly distribute the bonuses across the nation to maintain its authenticity, uniformity and cohesion.
The location of subscribers will be determined at the start of the campaign based on their favourite whereabouts in the past 90 days. Of course, there is an option to change your position (by dialling *456#). However, a customer needs to be physically present in the location.