For most people, social media is just an avenue to chat, post pictures or videos, meet people, gain fame and have fun but for that individual struggling to get your business off the ground this is your avenue to prosper. Today almost every Kenyan owns a smartphone and more, has a social media account.
Social Media helps get the word out there. It gives an entrepreneur the exposure he/she needs and most importantly it provides you with the opportunity to grow relationships with your target audience. Your followers are people who know about your business, have probably done business with you in the past and will most definitely tell their friends about you.
The platform is very popular. You don’t need to be an expert in online marketing to know that social media is popular among consumers. For most small businesses, Facebook has over 1.7 billion monthly active users. With its extensive reach and dynamic functionality, starting there will make it easier if you want to try something new.
It’s cost-effective in it has low cost advertising features offered to promote your content and special offers. It is way cheaper than traditional advertising so one doesn’t have to spend a lot of money to reach more people, increase an audience or grow their business.
Social Media reaches all ages and demographic. No matter how old your target audience is chances are most of them are on social media. Also, it enables you to get feed back from your customers about their thoughts on your products and services, raise questions and offer you ideas about things. You are also in a position to give them instant feedback.
Social Media is also perfect for customer service. It offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience. This allows you to showcase your products and services and will ensure that no customer inquiry goes unnoticed. Businesses that engage with customer service requests via social media earn more revenue. Don’t just sit on the social media sidelines. Use the free platform to your own self gain!