Safaricom has rolled out all its M-Pesa services on the *334# menu. M-Pesa on *334# targets non-smart phone users by consolidating all services in a single, easy to use menu with more flexibility than is possible on the current SIM toolkit menu. The new menu makes it easier to send money to the correct recipient by displaying the receiver’s name and only advancing once the customer confirms the transaction.
“We have embarked on a strategy to simplify our range of products and services for our customers and to provide them with an even better experience. M-Pesa on *334# is our first solution as part of the ongoing strategy and it refines how our customers interact with the service. Customers now have the opportunity to truly confirm the details of a transaction before it can progress making reversals a thing of the past,” said Peter Ndegwa, chief executive officer, Safaricom.
To use the service, customers will dial *334# upon which they will be presented with a choice of the different M-Pesa services including: send money, loans and savings or Lipa Na M-Pesa. As with other USSD menus, customers will key in the number selecting the service such as five for Lipa Na M-Pesa.
M-Pesa on *334# brings together all services that have previously being offered through different USSDs, saving customers from having to remember the different numbers. Within the Lipa Na M-Pesa menu, customers can directly select pay bill and till numbers for banks, national and county governments services as well as transport services including the SGR and long-distance buses. Once a customer selects any of the options, they will be presented with a list of services. They can then pay through Lipa Na M-Pesa. Customers can also use the Lipa Na M-Pesa option to pay to personal numbers for select businesses.
Other options now available on M-PESA on *334# include M-Pesa global which empowers customers to send and receive money across the world.
The service is especially targeted at non-smart phone users or as an alternative to the Safaricom app. It is immediately available to the more than twenty five million M-Pesa customers.
In addition to making M-Pesa more convenient to use, the service also makes it easier for Safaricom to deploy additional features free of the restrictions imposed by the old SIM card menu. As a result, customers can enjoy smoother functionality such as with Hakikisha on this new menu.