A report released by Kenya Bankers Association (KBA) shows that Equity, Standard Chartered and Credit Bank tops the list of the most customer centric financial institutions in the country.
According to the survey by the Kenya Bankers Association (KBA), eight in ten Kenyans prefer consulting a human being rather than robots, chat-bots and other Artificial Intelligence models of customer service.“Bank customers in Kenya have not yet warmed up to the idea of robots and artificial intelligence and would rather have humans handle their customer service needs,” said KBA Director of Communications and Public Affairs Nuru Mugambi during the report’s launch in Nairobi last week.
The survey shows majority of Kenyans prefer to be served by a teller as opposed to using automated services at their local bank. Most customers prefer calling contact centers to have issue resolved.At least 80.5 Percent, preferred human interaction to software employed to handle customer service issues.
Email correspondence is the second most liked way through which customers want to engage with their bankers, with the highest preference among older respondents.Younger respondents, especially those in their 20s and 30s did show a greater acceptance rate when compared to respondents over 40 years of age.
Banks have taken advantage of the rise in technology use to replace the workforce with digital channels, especially with the advent of the rate cap, increasing focus on mobile lending as opposed to the brick and mortar model.According to the Central Bank of Kenya, banking sector staff levels decreased by 2,790 (8.29 per cent) from 33,693 in December 2016 to 30,903 in December 2017.