Jambojet, the regional low-cost carrier has partnered with various players in the travel industry to launch a campaign that will encourage domestic travel. Dubbed the “Now Travel Ready” campaign, it is part of the airline’s strategy to encourage air travel as the country begins its Covid-19 recovery process.
“With the launch of this campaign, we want to show our customers the new normal of travel. From the moment they leave their home, to when they get to the airport, arrive at their destination, the hotels they can stay at and the measures in place, as well as the activities they can take part in,” said Jambojet’s head of sales and marketing, Titus Oboogi.
The airline has partnered with hotels in the five destinations they fly to including Swahili Beach Resort and Diani Sea Lodge in Diani, Ciala Resort, Grand Royal Swiss Hotel and Sovereign Hotel in Kisumu, Voyager Beach Resort, Pride Inn Hotels and Hotel Englishpoint in Mombasa, Turtle Bay Beach Club, Plan Hotel Resorts, Ocean Beach Resort and Spa , Luxury Springs Villas in Malindi and Watamu, The Noble Hotel as well as Naiberi Resort in Eldoret.
Jambojet resumed operations to five local destinations in July after the Government of Kenya lifted the ban of movement in and out of Nairobi, Mombasa and Mandera counties. Last week, the airline announced entry into charter operations to address emerging consumer needs, besides diversifying its product offering.