Magdalene Mulandi (centre) head of brand and communication, Chase Bank Kenya (IR) poses for a group photo with Michelle Ntalami (second right) founder and CEO, Marini Naturals during the launch of Michelle Ntalami’s Entrepreneurship Masterclass. They are joined by Gitonga Mmbijiwe (left) campus director, Edulink International College, Pranjal Sharma (second right) marketing manager, Chandaria Industries and Niyati Patel (right) co-founder and chief operations officer, Marini Naturals.

In an effort to increase their value proposition to prospective customers, Chase Bank ( IR) recently partnered with Michelle Ntalami’s Entrepreneurship Masterclass as the financial partner, providing the class with sound advice on business finance as well as the know-how on navigating various financial hurdles.
The class aims to empower current and prospective entrepreneurs pursue their dreams while equipping them with the tools to do so.  This partnership is in line with Chase Bank (IR’s) mission of enabling people achieve the things that matter to them most.
“As a relationship bank, we believe in people and their various dreams. Specifically, we believe in entrepreneurs as well as small and medium enterprises  (SMEs)  and we are always happy to help the next business idea evolve into a successful enterprise,” said Donald Kimathi,  head of product development, Chase Bank.
“SMEs who form the bulk of our clientele, face unique challenges, which affect their growth and profitability, and more often than not diminish their ability to contribute effectively to sustainable development. It is for this reason that we are here today, to share from our learning curve on what solutions work best for different businesses. Indeed, we remain committed to supporting upcoming businesses as part of our recovery efforts. As we wait to get out of receivership, we are robustly serving our customers,” added Mr.  Kimathi.
As part of these efforts, the bank recently conducted its third SME clinic which focused on human resources, delving into staffing procedures and organizational culture. The SME clinics is an initiative by the bank that aims to support their highest transacting SME customers at branch level, with sound business knowledge and training to help them advance their businesses in their respective markets of operation. So far, Chase Bank (IR) has conducted two clinics in Nairobi and Nakuru on  marketing and finance management.
According to the 2017 Economic Survey by the Kenya National Bureau of Statistics, entrepreneurs in Kenya are creating more jobs than the private sector and the government collectively. Mentorship throughout their entrepreneurial life cycle is therefore paramount in various developmental phases; start up, growth and success stages owing to its vast value in the economy.
“In a world where there is so much information going around, one can get lost wondering what is truly essential for them to begin their business with. My Entrepreneurship Masterclass intends to teach only what is important to learn. I aim at helping current and prospective entrepreneurs realize their passion and turn them into profits,” said Michelle Ntalami, entrepreneurship coach.
“It is important to share knowledge on self-employment and entrepreneurship as a whole. I am glad to have Chase Bank (IR) on board as the financial partner as one of the key areas that can make or break a young business is poor financial decisions. The bank  brings on board critical  guidance thanks to  its  commitment to small businesses,” added Ms Ntalami.
The three day classes started in October 2017 and will have a total of seven modules guiding course. The course is aimed at empowering and equipping upcoming entrepreneurs while encouraging self-dependence in a market where formal employment is increasingly hard to secure.
Michelle Ntalami will run the monthly business masterclass with Michelle Ntalami, at Edulink International College Nairobi, where she will educate, inspire and equip upcoming, current and future entrepreneurs. They will gain knowledge on how to navigate the tough world of entrepreneurship including personal branding.  She is a strategic brand and marketing expert and runs her own branding company – Brandvine Group and is also the founder of Marini Naturals, Kenya’s first quality natural haircare line.



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