Britam has launched a health insurance cover designed to cater for full hospitalization expenses of its policy holders upon hospitalization and discharge following a diagnosis of Covid-19. The Britam Covid-19 Insurance cover guarantees a cash back of the full sum assured and does not require pre-medical screening. It will be available to customers up to the age of seventy five years.
Premiums are as low as Kshs 1,500 per month for a Kshs 50,000 cover and up to Kshs 14,700 for Kshs 500,000 cover. However, those above sixty years of age can only purchase up to a maximum limit of Kshs 200,000. Britam’s group managing director, Mr. Tavaziva Madzinga said the cover aims to ease the financial burden of its customers and ensure they have access to quality healthcare during the Covid-19 pandemic. “The trend in the spread of Covid-19 has unfortunately overburdened many of our customers. In line with our brand promise – to be with you every step of the way – we are working hard to ensure our customers have simple and affordable access to the care they need as we tackle the pandemic together,” said Madzinga.
The Britam Covid-19 insurance cover comes with a waiting period of fourteen days from the date of its commencement. Pre-authorization will also not be required for in-patient admissions. “Covid-19 has fundamentally reshaped our attitudes towards health and wellbeing. Consumers are today paying more attention to healthier lifestyles, better mental health and convenience. These emerging trends have provided Britam with a unique opportunity to support our customers better through increased customer education, product innovation and adopting new product delivery channels,” he added.
Backed by its investment in IT, Britam has accelerated its digital transformation to make sure its customers continue to access its products and services during the Covid-19 pandemic. The company’s 2021-25 strategic plan seeks to enhance customer experience by becoming more customer centric, expanding its customer base to drive growth and improving efficiency in how it runs its business to ensure better returns. Additionally, it will gear the organisation for enhanced digital innovation in its solutions and product development.