#BeApp, a new live music streaming platform, and Coca-Cola have launched Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances. Live performances from more than one hundred artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions mark the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including: in-app sharing, currency, prizes and upgrades, front row seats and donations.
“#BeApp was designed for digital connection through a shared love of live music and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
“We know that people may feel lonely or isolated as a result of the Covid-19 pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, global sports and entertainment, the Coca-Cola Company. “By providing sixty days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”
Throughout the sixty day programme, fans will have an opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent societies around the world in support of their programmes to fight the spread of Covid-19. Additionally, it will match up to a collective total of $3 million in consumer donations made through this programme.