Japanese auto export company Be Foward has relaunched in the Kenyan market. Be Foward Japan’s Sales Manager Africa, Oceania and Caribbean Islands, Takahiro Ono noted that Kenya’s import demand of motor vehicles has grown. The relaunch comes as the Kenya Revenue Authority upsurged import duty on selected motor vehicles. The government also targets to reduce the age limit for imported cars from eight years to five years. This is an effort to promote local motor vehicle assembly.

During the launch Tahakiro Ono said that, “Sales of new vehicles in Kenya are driven by the demand for transportation in the construction, manufacturing, mining, agri-business, tourism, energy and retail sectors. The government and in particular its law enforcement and security authorities are significant buyers of new vehicles, creating market potential.”

He further added that, “As the transport sector in Kenya continues to thrive, so does the demand to have quality sales expertise. We have affiliate marketers who are self-employed under our model, and to become car traders at the comfort of their homes, we equip supporters with marketing tools. They earn commissions on sales on sales as customers receive competitive discounts, thereby creating alternative income opportunities.”

Be Foward is a company which sells and exports used cars and auto-parts to over 152 different countries globally through its online site seeking to widen its customer and marketer base in Kenya by training and capacity building for potential partners.Amid the launch, a Nairobi car dealer by the name of Kenneth Kipkemei walked away with a brand new Toyota Prado after participating in a Christmas Holiday raffle in 2017.



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