The nation’s most extraordinary beer, Guinness, unveiled an exciting new partnership with legendary English Premier League football legend, Rio Ferdinand. Best known for his time playing for The Red Devils, Ferdinand will be working with Guinness over the next 12 months to find and celebrate Kenyan football fans Made of More.
As part of the activities, the former Red Devil’s centre back will visit Kenya with Guinness later this year, where he will spend time meeting and interacting with football fans who have shown they go the extra mile when it comes to demonstrating their passion for the beautiful game. The ‘Guinness Meet Rio Ferdinand’ national consumer promotion will offer lucky consumers a chance to interact with the legend during his visit.
Early in his career, Ferdinand made the bold decision to follow his dreams and become a footballer. Having the courage of his convictions meant that he regularly appeared in youth teams with London clubs. He was just 19 years and eight days when he earned his first England cup in a game against Cameroon in 1997, making him the youngest defender to play for England at the time.
Following his passion at a young age, has led to him being one of the most decorated English footballers of all time with 81 England cups and playing in three FIFA World Cup squads. During his career at The Red Devils he won 14 trophies including six Premier League titles and the celebrated Champions League. Since hanging up his boots in 2015, he has continued to curve his own path as a broadcaster, entrepreneur and philanthropist with the same confidence and flair he showed on the pitch.
Kenya Breweries Limited (KBL) Marketing Manager – Guinness, Nduku Wamakau, said, “Guinness is a bold beer, for extraordinary people, so we are delighted to be working with Rio Ferdinand this year as he was a player who certainly demonstrated his creativity, imagination and confidence on the pitch.”
“Our Kenyan fans will get an incredible football experience in Rio’s visit in the country. His visit will be crucial in finding and celebrating those Kenyan fans who prove themselves Made of More. These are the fans who live and breathe football – whose support, knowledge and bold acts of dedication demonstrate their unique passion for the beautiful game. More details of how you can be involved in this will be released soon. He will also spend time meeting the winners of our new consumer promotion,” she added.
As part of the campaign, Guinness has launched a new consumer promotion, giving Guinness consumers the opportunity to win an extraordinary experience with Rio Ferdinand when he visits Kenya.