Safaricom scooped six awards in the 2019 Marketing Society of Kenya (MSK) Awards Gala held last Friday in recognition of excellence in execution of brand and marketing campaigns.
The firm carried the day as it clinched the Best Sports Marketing Award for its Chapa Dimba project, Best Sales Promotion Campaign Award for its KochoKocho campaign and the Best Digital Marketing Campaign Award for its campaign on Eliud Kipchoge attempt to run a marathon below two hours.
Safaricom was also the first runners up in the Best Brand Building Campaign for the Ndoto Zetu Campaign, in addition to receiving the 2nd runners up award in Best Advertising Campaign for Story Ibambe campaign.
“We are honoured to receive these accolades which are a true testament to our commitment of being simple, honest and transparent in our daily engagement with customers. Everything we do is geared towards transforming our customers’ lives and having the marketing industry recognize that is the icing on the cake,” said Sylvia Mulinge, chief customer officer, Safaricom.
In total, twelve trophies were awarded during the Gala night that recognized and celebrated outstanding marketing campaigns and professionals in their contribution to the marketing cause.
This year’s MSK Awards ceremony was held under the theme ‘Connecting the Dots’ (telling the authentic Brand story) to raise the industry ceiling in marketing by recognizing outstanding individuals and teams driving its growth through their brilliant work.